Camilla Åkrans

Fashion!

Geometric forms, dramatic camera angles, and monochromatic color schemes has made Camilla Åkrans a sought after photographer in the world of fashion. Fotografiska in collaboration with The Swedish Institute is proud to present an exhibition of Åkrans photographs in conjunction with Berlin Fashion Week.

Camilla Åkrans has maintained a distinguished career within the international fashion photography scene. Her breakthrough came in 1998 when one of her images graced the cover of the first issue of the Swedish fashion magazine Bibel. As a woman in a male dominated branch, she has held her own. She has photographed for magazines such as Vogue and Harper’s Bazaar and worked with supermodels Kate Moss and Claudia Schiffer to name only a few.

Åkrans is renown for her bold approach to color and form. Each image is reduced to its essential elements. Åkrans full-length photographs often use the body as the focal point of a geometric composition, the dress or the gesture of the model providing a line across the image. Often a single model is placed within a room suggesting a narrative. Frequently a single color tint is applied to the images, implying the emotions of the ”characters”. In contrast, Åkrans’ beauty shots are often still. There is a subtle sensuality in the models’ expressions, engaging the gaze of the viewer.
Camilla Åkrans’ imagery is as dynamic as it is sensual. Featured in the exhibition is a selection of photographs from Åkrans’ campaign for Missoni as well as images from one of her most recent fashion series, shot in 2010 for German Vogue, featuring supermodel Claudia Schiffer. The selection of photographs on view was taken from the highly successful exhibition entitled Fashion! – Fashion Photography Through Time held a Fotografiska in Stockholm 2010.

Michelle Marie Roy, Chief Curator of Photography, Fotografiska